WHAT FLOATS UR BOAT
An Amazing Rice Concept
What Floats Ur Boat (WFUB) is a start-up family business that features an innovative rice food concept of incredibly fresh, tasty rice combined with signature fillings.
To celebrate the quirky things everyone does to get them through the day, WFUB, incorporated unique food ingredients within their musubi's. (ex: Hot Cheetos, Sweet Pineapples, Wonton Strips).
The family business isn't just about food. It's also about a concept called "Productive Entrepreneurship" meant to stave off unemployment and under-employment through the creation of opportunities for college students. In the case of the Kohnos, Remi who recently graduated from Chaminade University and Trenton who is currently a Junior at UC San Diego, they've received a crash course in what it takes to operate and run a business. They've received the opportunity to learn about marketplace strategy, social media marketing, branding, operation, financial and human resources.